Matevz Fatur | Homepage

14+ Years Turning DTC Chaos Into Cash

My name is Matevz Fatur & I help ecom brands fix the two things that really matter - cash flow & profitability.

Helped 100+ brands in 33+ different niches
Generated 100+ MIO € in ecom sales
Overviewed 2.000+ marketing campaigns
Managed 10+ MIO € ad spend

BOOK YOUR INTRO CALL

I've helped generate €100M+

in ecom sales in 33+ industries

“On calls with Matevz, I was introduced to a completely different approach to marketing compared to the conventional methods most companies use today.

Matevz's strategies are truly designed to make you stand out from the crowd - something that is crucial for success in today's competitive market. His way of thinking aligns perfectly with what we want to implement in our company.”

Tadej Glavac

Founder & CEO, Go4Goal
Customized sport socks brand

“Working with Matevz has been an incredibly valuable experience. In short time, Matevz has pinpointed our main challenges and provided actionable ideas on how to improve our webshop to convert better, highlight our USPs and how to educate our visitors along their shopping experience. His input so far has been nothing short of invaluable, and we're truly grateful for the opportunity to collaborate.”

Grega Grmovsek

Co-Founder and CMO, SharpEdge
7-figure Japan knives brand

“Matevz is an honest, no-BS person, easy to work with. His deep understanding of marketing and business enabled us to make better strategic decisions for the long term.”

Jan Forsthuber

Co-Founder & CEO, DeltaHub

7-figure DTC brand

“We've had a highly positive experience working with Matevz. He played a vital role in enhancing our digital marketing strategy, including email marketing, Facebook, and Google advertising.”

Tina Bouchmuller

Founder, MilaVert

Designer luxury apparel brand

Here's the story...

Next of being a proud dad and a loving husband... I love everything connected to online sales.

The past 14+ years in the ecommerce trenches were anything but boring.

First 8 years I've spent inside a €500 million corporation.

Being responsible for sales and KPIs across 8 different markets. Working day-to-day with 30+ people.

I've seen what works at scale. I've managed campaigns with 7-figure monthly budgets. I've been inside the machine.

But I also understand the scrappy entrepreneur side.

Since 2018, I've worked with 100+ DTC brands in 33 different niches. I know what it's like when every euro counts and you can't afford to waste money on strategies that don't work.

This combination is rare.

Most consultants are either corporate guys who've never run their own business, or entrepreneurs who've never operated at real scale.

I'm both.

I've been involved in over 2,000 marketing campaigns and helped generated over €100 million for my clients.

Before you get too excited, let me be clear about something:

I'm very picky about who I work with.

I only take on clients who:

Have an existing eCom business doing between 500k and 10M a year
Are serious about growth (not just looking for quick fixes)
Can implement fast (I'm about ACTION and RESULTS, not endless strategy meetings)
Want a long-term partner, not a one-time consultant

If that's not you, this probably isn't a good fit.

But if it is you…

...here's how this works:

Step 1: We'll have a 45-60 minute strategy session where I personally analyze your business and create a plan to bring in immediate money.

Step 2: I'll show you exactly what to change, what to test, and how to implement the 3-Step Money Multiplication System in your specific business.

Step 3: If you love the plan and want me to help you implement it, we can discuss working together long-term.

There's no charge for Step 1.

Why would I do this for free?

Two reasons:

First, I genuinely enjoy it. This is what I do best, and it makes me happy to see someone achieve financial success.

Second, it's how I find my best clients. If you're impressed with what we accomplish in one session, you'll probably want to keep working together.

Are you ready to take the next step?

YES, LET'S HAVE A CHAT

14+

Years of experience

in eCommerce

100+

DTC brands helped explode their profits

33+

Different niches & industries worked in

100M+

Generated revenue for my clients

How can we work together today

Custom Strategy Call (60min)

What you'll walk away with:

✅ Crystal-clear direction instead of overwhelming confusion

✅ Profit leak diagnosis showing where you're bleeding money

✅ Action plan with prioritized steps that actually move the needle

✅ Systems approach that creates sustainable, scalable profit growth

Investment: 397 € (for 60min)

BOOK A STRATEGY CALL

1-on-1 Consulting (3-6 months)

Where the real transformation happens. Perfect for:

✅ Brands doing at least €500K
(between €1-10M is a sweet spot)

✅ Struggling with profit margins despite good sales

✅ Serious about growth (not just looking for quick fixes)

✅ Can implement fast (I'm about ACTION and RESULTS, not endless strategy meetings)

Investment: 5k € (per month)

LET'S SEE IF WE FIT

Your Growth Mentor (1 year)

Everybody wants to scale their brand fast.

But only few have locked in that constant cash flow with suitable profits while growing.

If you feel it's time to be one of them, let's chat.

Investment: 50k € (per year)

LET'S HAVE A CHAT

I help ecom founders increase

their profit margins

with systems that actually work

Jernej Petrin

“Matevz is a top notch expert and one of most well-rounded professionals in the field of digital marketing I got pleasure to work with! We implemented numerous successful solutions, further driving both business success as well as best possible customer satisfaction.”

Internet director, Studio Moderna

9-figure multi-brand corporation

Marko Sarc

“Matevz brings a deep understanding of what drives digital success. He provided highly actionable insights that helped us rethink our brand strategy, enhance email flows, and elevate customer communication. His clear and focused guidance delivered immediate value and revealed new opportunities for growth.”

Co-founder, Negacosmetics

Cosmetics DTC brand

Darko Todorovic

“I was impressed by Matevz's ability to balance a strong, big-picture perspective with attention to details. His insights were practical and well-aligned with our current stage of growth. Would recommend his expertise to any business who wants to grow fast, but on a stable foundation.”

Head of sales, Azurefilm

3D printers brand

Blaz Orehek

“Matevz was exceptionally helpful during our call. He effectively identified key pain points in our email marketing strategy and recommended key steps for improvement.”

Makreting manager, DFVU

8-figure multi brand DTC store

Grega Gostincar

“Matevz took a deep dive into our ecommerce sales process and shared some really valuable insights that will help us take our business further. I was really impressed with his consulting approach.”

Co-Founder and CMO, FeelRooty

Coffee alternative DTC brand

Tjasa Bracko

“Matevz helped us set up the first funnel structure for our email automation and helped establish flows that have shown significant improvement in lowering cart abandonment rates and acquiring new leads.

He taught us how to optimise the funnel for max revenue.”

Co-Founder & CMO, Eggo

Cosmetics DTC brand

Domen Nemanic

“I had a fantastic call with Matevz to discuss our DTC strategies. He provided thorough, in-depth feedback on our approach, which will be incredibly useful already after our first call. His expertise in the DTC space is evident, and the practical suggestions he shared are sure to help refine our strategies moving forward. Thanks again!”

Co-Founder, FRESH32

Dental revolutionary brand

Dejan Speglic

“Thank you Matevz for sharing all the information and expert advice. We hired a larger marketing agency for all marketing activities. Despite all this, I admit we did not receive such important information and directions from them as Matevz presented to us with his consultations. His knowledge and experience are truly enormous. We can't wait to collaborate again. We highly recommend his services!”

Co-Founder, Inanna health

Fertility supplements brand

Domen Turek

“Matevz shares truly valuable information. Until now I never got so much info in such a short time. In the first call, I got more applicable info than in 1 month of searching through the whole internet. He also comes as a genuinely kind and honest person. I highly recommend him!”

Co-Founder, AuthleticWear

Apparel DTC brand

Corina Nicolescu

"Matevz helped me come up with great ideas, including how to improve our website’s story, enhance our communication about product ingredients and packaging, and develop strategies for increasing revenue from our existing customer base.

If you’re looking for expert advice and a fresh perspective, I highly recommend booking a call with him! Thank you again, Matevz! Looking forward to implementing your insights and seeing the results!”

Co-Founder, Milki Mami

Lactation edibles DTC brand

Iztok Golob

"I was anxious to stop a call with Matevz and immediately go to work. That's how good his advice was. Simple to understand and easy to implement. It is obvious from the start he konws all about e-commerce and where those little but important differences are between winners and the rest of the lot.

Stuck and need gudidance? Call him. He'll examine what you're doing and then better be ready for the ride.”

Head of digital, Ars Pharmae

Pharma supplements store

Stasa Filipi Tasic

“It's inspiring how effortlessly solutions seem to boil out of him, offering perspectives I hadn't considered. I highly recommend working with him, as he has a unique ability to see things from all angles and make even the most complex challenges feel approachable.”

Founder, Solemio

Barefoot shoes DTC brand

Maja Krizman

“I recently had a strategy call with Matevz Fatur, and I can confidently say it was a game-changer for our e-commerce business. Within the span of our call, we collaboratively developed actionable next steps tailored to our specific needs. I highly recommend reaching out to Matevz, his expertise and straightforward approach can provide the clarity and momentum needed to elevate your business.”

Founder, Cellinda

Collagen DTC brand

Matija Jasarov

“His level of understanding the e-commerce space is incredible. I've gotten more knowledge in 1 hour than I did in the past 6 months.”

Co-Founder, Vision Anchor

Innovative nautical products

Uros Korene

“Matevz provided valuable strategies for improving the profitability of our website and shared excellent marketing options. I left the conversation feeling empowered and excited about the next steps.”

Founder, VevaWear

Leggings DTC store

Grega Capl

“I was flabbergasted with his straightforwardness but also appreciate his honesty about our situation, which is helping us grow and not stay in a bottomless pit.”

Co-Founder & CEO, LaPrimafit

Endurance sports supplements

Jan Valencic

“Matevz is one of the few individuals who combines a holistic perspective with modern, specialized knowledge necessary for rapid scaling.

Best of all, he has thoroughly tested everything in practice himself. I appreciate how he focuses on achieving the best results for businesses with minimal effort, energy, and financial resources. ”

Co-Founder, Vibrant Longevity

Supplements & health courses

Some of The Brands

If you're stil reading...

You probably enjoy the “written word”.

If so - you can go and check out my LinkedIn profile, where I share my current thoughts, principles, and actionable tips in the ecommerce industry.